Most brands trying to reach small and mid-sized businesses default to digital ads. They're easy to launch and easy to measure. But business owners are busy, skeptical and flooded with online ads. Often the most reliable way to win them is still the oldest one: a real conversation, in person.
That's what face-to-face B2B sales outsourcing is, and here's how it works.
What it is
Face-to-face B2B sales outsourcing means partnering with a company that puts trained, local sales representatives in front of business owners on your behalf. Instead of building, hiring and managing a field sales force yourself, you work with a partner that already has the people, the training and the management in place.
At North Co., our teams meet business owners where they work, explain your product, answer their questions on the spot, and sign up customers who chose you after a real conversation.
How it's different from digital ads
You pay for results, not impressions. Digital campaigns charge for clicks and views whether or not anyone buys. Face-to-face teams are focused on closed customers.
Objections get handled in real time. An ad can't answer a follow-up question. A trained rep can, right there in the store or office.
Trust is built in person. Business owners are more likely to commit when they've met the person recommending the product.
Local presence. Reps who work a territory every day learn the neighborhood, the businesses and the people.
When face-to-face beats digital
In-person sales tends to outperform digital when:
Your customers are local businesses that are hard to reach online
Your product needs a conversation to explain, like telecom or technology services
You need to grow quickly in a new territory
Your cost to acquire customers through ads keeps climbing
It isn't either-or. Many brands use digital to build awareness and in-person teams to turn that awareness into customers.
What a field team can deliver
Put 10 North Co. reps in the field for 12 months and that's more than 50,000 face-to-face interactions with business owners, and about 5,000 products sold. Every one of those sales started with a handshake.
See how North Co. deploys field teams for brands like yours.
